storm WEALTH up was created to bring awareness of inequitable pay to various workers across our nation. Although storm WEALTH up focuses on the single issue of wage disparity, it tackles the problem from three different angles. Staff workers, managers and executives are the three building blocks of a corporation with varying pay differentials.
Most Americans desire a society where individuals are paid a fair amount for the contributions they make, namely through a living wage. To enlighten others, I designed four flyers: one for workers at each corporate level and a fourth flyer summarizing all three advocacy pamphlets.
The advocacy aspect of my project took place online, as we are in the age where technology is everything. My flyers were distributed across multiple social media platforms. Because unlike paper, once uploaded, the information is there to stay and allows for easy dissemination. I chose to use social media surveys because they are more often replied to than print surveys. I received more feedback on Facebook than I did on Instagram and Twitter. I believe the success I achieved on Facebook was due to the content of my message, which fared well with what users are accustomed to consuming. Typically, Facebook users log on to read social posts from family and friends or watch material of interest, be it thought provoking, newsworthy, controversial or entertaining. Interestingly, I received several thumbs up for my flyers, and my information was shared to other Facebook users. Before I posted my project on social media, I did wonder if my flyers would captivate my friends. The mature language was apparently appropriate and appealing to those on Facebook. However, my Instagram and Twitter followers were less interested in my message, which lost its effectiveness as its serious content was not to my audience’s liking. At the start of my project, I understood my message and what I was trying to convey. However, I did not take into consideration how my message would be perceived on different social media platforms. Next time I will attract Instagram and Twitter viewers by making a more platform-appropriate video—perhaps using humor—or by designing flyers with a pop culture theme.
This project, and this course in general, has taught me that activism does not require a picket sign and bull horn. To advocate, one does not need to be directly affected by the cause he is advocating for, nor does one need a huge fan base. Activism can be quite simple and people would be surprised to know that many of us unconsciously perform activism and numerous ways (e.g., signing online petitions for causes we believe in, helping warranted content to go viral by commenting and sharing to bring awareness, or participating in offline activities, such as hosting events at a local meet up). My relationship to activism is more intentional now because I am aware of methods that suit my personality, which has opened my eyes to indirect methods of activism I had not previously considered. Now that I am aware of new ways to advocate, I approach situations differently, as well as try to put myself in the shoes of others to understand their actions, which will ultimately make me a more informed activist when pursuing worthy causes.
For more information on wage disparity click on the links below.